Five divisions of Toshiba America Electronic Components (TAEC) engaged JHG to sort through a brand quandary. The client needed help developing a brand identity system, as well as messaging and market positioning for TAEC Corporate, Memory, LCD, SoC (System on Chip), and Discrete Business Units.

Through our proprietary BrandTrack methodology, we performed a complete revamp of the client's verbal and visual brand and positioning, developing new print and online advertising, collateral, brochures, and dynamic microsites for all campaigns.