Wireless semiconductor company Sequoia Communications specializes in single-chip RF transceivers, but lacked brand awareness. They retained JHG Townsend to help them be viewed as a leader within the multi-mode wireless communications market.

We knew our solution had to include BrandTrack. Our intensive program helped us uncover the information needed to create a successful brand and ongoing PR program, launching the client's first product. Sequoia Communications now uses this highly successful brand to communicate this commitment to customers, partners, and the global communications industry whenever possible.