All the pieces were there:

• Toronto, a great city with a demonstrated appetite for American-style football
• Rogers Centre, one of the world's premier sports and entertainment venues
• And the Buffalo Bills, a historically powerful NFL team, eager to expand their fan base

And then the pieces came together: The Buffalo Bills would host eight NFL games over the course of five years at Rogers Centre. A microsite - developed and implemented collaboratively by JHG and Rogers - now lets Toronto fans register for forthcoming information on the game series and sign up for priority access to tickets when they become available. Sell-out crowds, thanks to pro-active online marketing, are almost guaranteed.