Novatel Wireless approached JHG Townsend to strengthen its corporate messaging and develop a proactive PR program. We immediately saw where Novatel's brand awareness could be stronger among customers, and recommended our BrandTrack program as a solution. We created a strong verbal brand platform and developed a strategic public relations campaign around aggressive press and analyst outreach, and speaking bureau and awards programs.

Results were dramatic: Six months after meeting with us, Novatel Wireless' fourth quarter revenues increased more than 56 percent year-over-year.