With the demographics of mobile TV subscribers in mind, JHG partnered with MediaFLO USA to develop a new consumer-facing site with strong visual appeal, exciting programming content, and dynamic updates. Strategically, the new site was positioned to promote new content and drive site visitors to carrier websites to encourage subscription.

As confirmed by web analytics and reporting, FLOTV.com has been shown to be an effective marketing vehicle for promoting new content and educating consumers on mobile TV. Strategy around the new consumer-facing site has also allowed for occasional microsites and e-mail marketing initiatives.