Covario, the leader in interactive marketing analytics, was once a startup with an unrecognized brand trying to excel in a marketplace that was unaware of the company's differentiators. Recognizing that the lack of a proactive media relations program was putting the brakes on the company's growth, JHG Townsend developed a PR strategy that built credibility through thought-leadership and aggressively pursued media coverage in all arenas. Results included about a dozen top-tier hits per month, executive quotes in major national press outlets, and highly successful speaking bureau and awards programs.

In early 2008, the company changed names from SEMDirector to Covario. In January 2008, Covario hosted a well-publicized and extremely successful conference, INFLECTIONPoint for industry partners.