JHG Expands Digital Marketing Team with Addition of New Senior Vice President of Strategy & Development
Former FanBox Executive Bill Zorr Brings Nearly a Decade of Business Development Expertise to Digital Marketing Agency
SAN DIEGO – April 21, 2009 – JHG (formerly JHG Townsend), the digital marketing agency that combines strategy, interactive, mobile and public relations to engage brands and drive their revenues, today announced that Bill Zorr joined the executive management team as senior vice president of strategy & development. Zorr was previously the vice president of business strategy and development at FanBox, a company that combines community and commerce by enabling people to buy, sell and promote their digital content through its proprietary Web and mobile technologies. He led the highly successful business development teams and handled complex business negotiations for the company.
While at FanBox, Zorr led cross-functional teams to successfully launch new partnerships that were the genesis of the company’s flagship products. Under his guidance, the FanBox business development team worked to strike agreements with major U.S carriers and inked deals that ranged from $250,000 to more than $1 million.
In his new role at JHG, Zorr is responsible for establishing new business relationships with companies in the sports, entertainment and technology markets and helping to create the vision behind the agency’s long-term business strategy.
“We were definitely impressed with Bill’s experience in the technology market and his knowledge of the digital marketing space in general,” said Elizabeth Estes-Cooper, Executive Vice President and Chief Strategy Officer of JHG. “He is amazingly adept at building solid relationships with some of the biggest companies in the tech and telecom markets, and we believe his addition to the team will play a pivotal role in our growth and success as a leading digital marketing agency.”
Prior to FanBox, Zorr was director of business development at TRN, a software as a service (SaaS) financial services technology company. While at TRN, Zorr established and managed major relationships with financial partners that include the “Who’s Who” in global finance. In addition to building TRN’s business development team, Zorr implemented a new business plan, a partnership model that increased revenues from existing partners, and led an aggressive sales strategy initiative.
“I’m joining JHG at a time when there is a dramatic shift and evolution taking place in the media and online world — it couldn’t be a better time actually,” said Zorr. “JHG is one of very few agencies that truly understands that it must stay one step ahead of this shift in order to lead companies of all sizes into the future. I’m looking forward to working with the entire JHG team to take the agency to the next level of its growth and help companies navigate the fine line between traditional and digital marketing.”
Zorr holds a bachelor of arts in economics from the University of South Carolina and a juris doctor degree from the California Western School of Law in San Diego.
About JHG
JHG, a San Diego-based digital marketing agency, focuses on progressive interactive, mobile and public relations strategies. The company enables brands in technology, consumer, sports and entertainment sectors to engage the public and drive revenues. Embracing traditional techniques and disciplines, JHG’s steadfast vision is to inspire and help businesses through the innovation of the new digital media. JHG’s roster of clients includes: FLO TV International, National University System, Rogers Communications, Continuous Computing, Toshiba America Electronic Components, Yahoo Sports, Tessera, Sendio, VoxOx and more.
Come, experience the future and touch the world. Let us inspire you at www.jhg.com
