JHG’s Launch of VoxOx Recognized as “PR Campaign of the Year” Finalist in 2009 American Business Awards℠
Digital Marketing Agency Successfully Introduces “Universal Communicator” via Integrated Traditional and Digital Approach
SAN DIEGO – May 28, 2009 – JHG (formerly JHG Townsend), the digital marketing agency that combines strategy, interactive, mobile and public relations to engage brands and drive their revenues, has been named a finalist in The 2009 American Business Awards (The Stevies), in the “Communications/PR Campaign of the Year” category for its launch of VoxOx developed by telephony company, TelCentris. Known as the first and only “Universal Communicator” service, VoxOx unifies key communication channels — voice, video, IM, text, social media, e-mail, fax and more — into a single interface giving consumers control of their contacts and conversations.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit entries to the ABAs – public and private, for-profit and non-profit, large and small. Six-hundred executives from across the United States are expected to attend the June 22 event. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Cheryl Casone of Fox Business Network.
JHG’s November 2008 launch of the free consumer service VoxOx, consisted of a cohesive digital PR program, which emphasized social media outreach. Along with the traditional media outreach, JHG approached influential bloggers in the technology and communications spaces for product reviews. The launch also included an analyst teletour, immediately followed by a major bi-coastal blogger and press tour. The integrated approach was a resounding success which resulted in a viral effect in media coverage and ultimately, consumer downloads of VoxOx.
“The recognition of this launch as a “Campaign of the Year” finalist is the ultimate confirmation of our agency’s integrated capabilities,” said Liya Sharif, SVP and managing director of JHG. “By examining the current atmosphere of the communications market, and in turn devising strategy and supporting messaging, we were able to effectively energize the consumer base and generate a viral pull toward VoxOx.”
“Launching a new brand such as VoxOx is always challenging,” said Bryan Hertz, CEO of TelCentris. “Our PR team from JHG did an exceptional job managing the public relations aspect of our launch. As a result of the product’s unique position in the marketplace, powerful Universal Communications feature set and a very strong PR campaign, the number of VoxOx downloads far exceeded our expectations for its initial beta launch. To say the least, JHG did an excellent job.”
Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among Finalists in final judging that will continue through June 3. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.
Details about The American Business Awards and the list of finalists in all categories are available at www.stevieawards.com/aba.
About JHG
JHG, a San Diego-based digital marketing agency, focuses on progressive interactive, mobile and public relations strategies. The company enables brands in technology, consumer, sports and entertainment sectors to engage the public and drive revenues. Embracing traditional techniques and disciplines, JHG’s steadfast vision is to inspire and help businesses through the innovation of the new digital media. JHG’s roster of clients includes: FLO TV Incorporated, National University System, Rogers Communications, Continuous Computing, Toshiba America Electronic Components, Yahoo Sports, Tessera, Sendio, VoxOx and more.
Come, experience the future and touch the world. Let us inspire you at www.jhg.com
About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Nina Jimenez / Shannon Kelly
