JHG Scores New Account Executive for Sports Marketing Team
Brandon Welch Brings Professional Sports Expertise to JHG
San Diego November 19, 2008 – JHG (formerly JHG Townsend), a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced that Brandon Welch has joined the agency as an account executive on the JHG Sports Marketing team. With a solid track record of working with sports clients like Chuck Beal Racing as well as the sports and event management firm Integrated Sports Marketing, Welch will contribute his sports expertise, providing JHG clients with innovative and effective digital sports marketing programs and services. Welch’s primary responsibilities include representing JHG in business development and supporting the agency’s current roster of sports clients, including Yahoo! Sports, Rogers Communications and the Buffalo Bills.
“Brandon knows what it takes to execute effective sports marketing strategies in the digital age,” said JHG Chief Strategy Officer Elizabeth Estes-Cooper. “We’re very excited to welcome him to the JHG Sports Marketing team.”
During his tenure at the Integrated Sports Marketing agency, Welch earned invaluable marketing experience developing and executing sponsorship sales programs. He first gained hands-on experience in the professional sports industry while interning with the San Diego Chargers, where he assisted with team partnerships, game day promotions and special event marketing.
“JHG is an innovator when it comes to combining traditional marketing with innovative new technologies like interactive, mobile marketing and digital public relations to maximize a client’s brand and deliver tangible results,” said Welch. “I’m looking forward to growing JHG’s sports and entertainment division to reinforce the agency’s position as a game changer and leader in the sports marketing arena.”
Welch earned his undergraduate degree and master’s in business administration from San Diego State University.
About JHG
San Diego-based JHG is a collection of integrated marketing groups that empower client companies in sports and entertainment, technology, lifestyle, and wellness to take full advantage of new techniques to engage audiences and drive results. JHG combines traditional communications with new technologies, such as interactive, mobile, digital PR and other Web-based services, to create breakthrough marketing programs. Each of the three groups offer focused expertise or serve the needs of specific industries: JHG Townsend PR & Branding, JHG Interactive & Mobile, and JHG Sports & Entertainment. JHG clients include Qualcomm, MediaFLO USA and MediaFLO Technologies, National University System, Rogers Communications, Toshiba America Electronic Components, Inc., Vidacare, Continuous Computing, Telcentris, Sendio, Covario, Tessera Technologies, and many more.
The rules of marketing are changing. And we’d love to help you embrace the change. For more information, visit www.jhg.com or call 1.858.457.4888.
