JHG Invites Mobile and Wireless Companies to Participate in Its Comprehensive, Affordable GSMA Mobile World Congress 2009 PR Program
Aggressive and Targeted Media and Analyst Relations Campaign Will Help Companies Rise Above the Noise in Barcelona
San Diego November 24, 2008 – JHG (formerly JHG Townsend), a results-driven communications group that effectively combines traditional marketing and public relations (PR) services with new digital media, invites wireless, mobile and telecom companies to partake in its annual PR program to increase their visibility at GSMA Mobile World Congress 2009 (formerly 3GSM World Congress) held in Barcelona, Spain, February 16-19, 2009. To accommodate clients in today’s challenging economic climate, the JHG PR package will enable companies of all sizes to increase their return on investment (ROI) and deliver their messages directly to the European and U.S. press and analysts attending and covering the show. JHG will leverage established relationships from its past 15 years of tradeshow support, giving the companies it represents an “insider” advantage.
“Mobile World Congress is an extremely important event for wireless and mobile technology companies, and it is essential for them to maximize their presence,” said Liya Sharif, SVP and managing director at JHG. “Exhibiting companies invest an average of 100 to 200 thousand dollars to participate in the show. For an additional small percentage of that investment, we will significantly increase effectiveness by developing a publicity campaign that will blow away the competition, generate news coverage and communicate their messages to the right audiences.”
JHG offers more than 15 years of experience working with technology companies in the telecom, wireless and mobile markets, and has provided top-notch PR support to companies from the RF semiconductor, software, telecom systems, mobile and PC wireless USB card markets that have exhibited at GSMA Mobile World Congress.
JHG Mobile World Congress PR services include:
- Pre-show media training
- Press release development and distribution – customized for local and vertical markets
- Researching pertinent media and analyst contacts
- Securing targeted media and analyst meetings at the show
- Presentation and press kit materials support
- Post-show follow up
- Complete summary of campaign efforts and results
“JHG knows this show extremely well, like no other agency,” said Brian Wood, VP of Marketing at Continuous Computing. “For the past four years, JHG helped us build a strong presence at Mobile World Congress, put us in front of the right analysts and media, and secured key speaking panels. The impact to our bottom line was almost immediate.”
GSMA Mobile World Congress combines the world’s largest exhibition for the mobile industry with a stimulating and insightful congress that brings together prominent leaders from mobile operators and equipment vendors, as well as Internet and entertainment professionals. With more than 60,000 attendees expected at the 2009 exhibition, hundreds of members of the media and analyst communities are also expected to attend.
For more information on how JHG can provide maximum ROI for your trade show spend and the option to receive client case studies from past Mobile World Congress shows, please visit www.jhg.com/MWC or call 1.858.457.4888 and ask for Liya Sharif.
About JHG
San Diego-based JHG is a collection of integrated marketing groups that empower client companies in sports and entertainment, technology, lifestyle, and wellness to take full advantage of new techniques to engage audiences and drive results. JHG combines traditional communications with new technologies, such as interactive, mobile, digital PR and other Web-based services, to create breakthrough marketing programs. Each of the three groups offer focused expertise or serve the needs of specific industries: JHG Townsend PR & Branding, JHG Interactive & Mobile, and JHG Sports & Entertainment. JHG clients include Qualcomm, MediaFLO USA and MediaFLO Technologies, National University System, Rogers Communications, Toshiba America Electronic Components, Inc., Vidacare, Continuous Computing, Telcentris, Sendio, Covario, Tessera Technologies, and many more.
The rules of marketing are changing. And we’d love to help you embrace the change. For more information, visit www.jhg.com or call 1.858.457.4888.
