INTEGRATING GRASS ROOTS
FUNDRAISING WITH TECHNOLOGY
JHG Fundrushing leverages solid marketing strategy,
along with social media and mobile engagement,
to create passion around an individual, a group of
individuals, or a specific goal.As the need for donations increases nationwide, not-for profits, foundations and charitable organizations are forced to do more with less. In the past, it was the large-dollar donors who made up the base of most fund raising efforts. As these donors disappear through attrition, circumstance or lack of engagement, fundraisers increasingly need to focus on consumer and donor engagement through different means.
JHG's technology, which does provide a cost-effective delivery mechanism for the donations themselves, is only part of the equation. It’s our expertise in creating the right type of marketing ideas, strategy and execution that helps build momentum to create a successful online grassroots movement.
WE HELP CREATE IDEAS THAT HAVE NATURAL FORWARD MOMENTUM, ALLOWING OUR STRATEGY TO PUSH YOUR RESULTS FURTHER THROUGH TRIED AND TESTED SOCIAL MARKETING INITIATIVES.
PROGRAM PROCESS:
- Idea Creation
- Marketing Plan
- Viral/Social Tactics
- Website Build
- Website Creative
- Merchant Account
PROGRAM BENEFITS:
- Inexpensive alumni/fan engagement
- All tactics are quantifiable
- Minimum of $150,000 fundraiser