ANALYTICS TRANSLATE INTO
RESULTS
Web analytics programs that go beyond the typical clicks and visits are ones that derive insight from their data. Companies with an edge use effective Web analytics data to achieve a unique and accurate outlook on their current position as well as justifying budgets based on intelligent modeling of their historical data. Companies that use Web analytics in this manner remove the need for guesswork marketing and are able to develop online programs based on past performance, clear expected returns, and projected outcomes. Any company working online must be sure they are serving up fresh and relevant offers and messaging to online visitors. Failure to do this may result in high customer attrition and a poor online experience.Successful organizations use their analytical experts to translate the data into business objectives that are actionable and available to multiple levels of their company. These analysts also transform data generated by typical Web analytics tools into genuine customer intelligence; driving an online business initiative to a successful conclusion.
JHG leverages integrated social media monitoring platforms to monitor client and competitor brand mentions in real-time, site rankings to track the positive movement within the search engines, and site analytics to understand online behavior which drives a positive ROI.
EFFECTIVE DIGITAL MARKETING PROGRAMS REQUIRE METHODICAL MEASUREMENT AND A REPORTING APPROACH FOUNDED ON A CLEAR UNDERSTANDING OF THE BUSINESS OBJECTIVES.
ANALYTICS RESULTING IN A COMPETITIVE ADVANTAGE:
- Site analytics explaining online behavior
- Inbound linking reports
- Site ranking reports
- Social media monitoring
- Campaign reporting