JHG Townsend Selected as Agency of Record for Tessera

SAN DIEGO – June 26, 2008 - JHG Townsend, a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced that it has been chosen as the U.S. agency of record for Tessera Technologies, Inc. The addition of Tessera to JHG Townsend’s portfolio of technology clients reaffirms the agency’s expertise and commitment to the high tech market.

"Tessera has been on the forefront of providing leading manufacturers in electronics with technologies that enable smaller and more innovative products," said JHG Townsend’s executive vice president Jackie Townsend Konstanturos. "We are thrilled about this partnership and helping Tessera reach the next level of success by defining and promoting one clear, unified brand within the electronics marketplace."

Tessera provides a broad range of advanced packaging, interconnect and consumer imaging solutions which are widely adopted in high-growth markets including consumer, computing and communications. JHG Townsend will oversee the company's public relations campaigns, including product launches, trade show support and media and analyst relations. JHG Townsend will also provide Tessera with a comprehensive branding program to assist with solidifying the company’s messaging and leadership position following multiple acquisitions.

"We sought a strategic firm that goes above and beyond the traditional PR agency model. JHG Townsend has the deep technology experience, the latest knowledge in digital PR as well as established media relationships necessary to effectively promote our products in the marketplace," said Julie Seymour, vice president of corporate marketing for Tessera. "They deliver big-agency results, while having the accessibility and responsiveness of a smaller boutique."

About JHG-Townsend
San Diego-based JHG is a collection of integrated marketing groups that empower client companies in sports and entertainment, technology, lifestyle, and wellness to take full advantage of new techniques to engage audiences and drive results. JHG combines traditional communications with new technologies, such as interactive, mobile, digital public relations and other Web-based services, to create breakthrough marketing programs. Each of the three groups offer focused expertise or serve the needs of specific industries: JHG Townsend PR & Branding, JHG Interactive & Mobile, and JHG Sports & Entertainment. JHG clients include Qualcomm, MediaFLO USA and MediaFLO Technologies, National University System, Rogers Communications, Toshiba America Electronic Components, Inc., Vidacare, Continuous Computing, Sequoia Communications, Covario, Tessera Technologies, and many more.

The rules of marketing are changing. And we’d love to help you embrace the change. For more information, visit www.jhg.com or call 1.858.457.4888.