JHG-Townsend CEO Jayne Hancock to Moderate Panel on How to Win and Keep Large Customers at San Diego Venture Group Event

SAN DIEGO – March 12, 2008 - JHG-Townsend, a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced that Jayne Hancock, JHG-Townsend's chief executive officer, is moderating a panel titled, “Working with Giants: How San Diego's Start-Ups and Emerging Companies Land the Big Ones” at the San Diego Venture Group (SDVG) event held in La Jolla, California. Hancock has more than 20 years of experience in media, marketing and entertainment. She is the former vice president of consumer marketing at DIRECTV where she was responsible for more than $5 billion annual revenue and was instrumental in the development of numerous service packages, most notably NFL Sunday Ticket. As the CEO of JHG-Townsend, Hancock and her team have created an invaluable marketing partnership resource for large, successful entities such as Comcast, Rogers Communications, Cox Communications and Qualcomm’s MediaFLO USA.

The panel will address ways emerging San Diego companies can create effective, long-lasting and profitable relationships with large national companies. The panel will discuss the benefits, such as increased visibility and a boost in prospects, as well as the challenges, such as lack of resources, non-negotiable pricing terms and constant competition that small companies face when working with a large company. Hancock will moderate the panel that includes: Alex Bard, CEO and founder of goowy media; Robert Christie, CEO of 3E Company; Greg Kostello, CEO and founder of VMIX. Bard, Christie and Kostello, all CEOs of San Diego-based companies, will share their insight on how to gain the attention of large companies, create sustainable relationships and handle the possible “next chapter” – when a small company is acquired by a larger entity.

WHAT: "Working with Giants: How San Diego's Start-Ups and Emerging Companies Land the Big Ones" San Diego Venture Group panel session
WHEN: Wednesday, March 19, 2008 at 7:00 am to 9:00 am PDT
WHERE: The Hyatt Regency, La Jolla, Calif.
WHO:Jayne Hancock, CEO of JHG-Townsend


The SDVG is a non-profit organization designed to bring together people in San Diego who are interested in new enterprise and the process of creating it. The organization’s mission is to provide a networking forum for entrepreneurs, venture capitalists and advisors in an informal atmosphere where human expertise can foster new ventures. For more information, please go here: http://www.sdvg.org/.

About JHG-Townsend
San Diego-based JHG-Townsend represents a new model of marketing and public relations agency in a digital world. JHG-Townsend empowers businesses with strategies that are reality-based, forward-looking, and both business-to-business and consumer-focused. The group combines traditional communications with new media, such as Web-based services, digital public relations, interactive and mobile to create breakthrough marketing programs. From strategy to execution, from marketing research to evaluation, and from creative brainstorming to creative campaigns, JHG-Townsend offers a complete set of communications and marketing services to business clients in the following industries: technology, media and entertainment, sports and consumer marketing. JHG-Townsend clients include QUALCOMM, MediaFLO USA and MediaFLO Technologies, National University, Toshiba, Vidacare, Comcast, Continuous Computing, Sequoia Communications, Covario, Tessera Technologies and many more.

JHG-Townsend is here for business, here for their clients’ success. For more information, visit www.jhg.com or call 1.858.457.4888.


JHG Townsend International Softball Federation forms link with JHG Inc. to develop BackSoftball Campaign social media strategy | August 14, 2008

JHG Townsend Selected as Agency of Record for Tessera | June 26, 2008

JHG-Townsend Selected as Gold Winner in 2008 Hermes Creative Awards and American Business Award Finalist in Two Categories | May 29, 2008

San Diego Company Helps Employees Ease Pain of High Gas Prices, Responds to Environmental Challenges | May 28, 2008

JHG-Townsend Mobile Strategist Dan Flanegan To Speak At MoTV Mobile TV and Video Summit | April 14, 2008

JHG-Townsend CEO Jayne Hancock to Moderate Panel on How to Win and Keep Large Customers at San Diego Venture Group Event | March 12, 2008

JHG-Townsend Executive VP Elizabeth Estes-Cooper to Moderate Panel on Building Customer Relationships with Technology at National Sports Forum | January 25, 2008

JHG-Townsend CEO Jayne Hancock to Moderate Panel on the Importance of Branding at Annual National Sports Forum | January 23, 2008

JHG-Townsend Achieves Finalist Status in Stevie Awards Recognizing Women in Business | November 7, 2007

JHG-Townsend Recognized as PR News’ Non-Profit PR Award Finalist for Outstanding Work Contributed to Diana Legacy Fund Launch | November 7, 2007

Jayne Hancock Group (JHG) and Townsend Inc. Join Forces to Create JHG-Townsend, a New Model of Marketing and Public Relations Group | July 13, 2007