JHG-Townsend CEO Jayne Hancock to Moderate Panel on the Importance of Branding at Annual National Sports Forum

JHG-Townsend, a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced that Jayne Hancock, JHG-Townsend’s chief executive officer, will moderate a panel titled, "Branding: A Contact Sport" at the National Sports Forum held in Memphis, Tennessee. Hancock is the former vice president of consumer marketing at DIRECTV where she was responsible for more than $5 billion annual revenue and was instrumental in the development of the NFL Sunday Ticket – the premier sports broadcast package. She has more than 20 years of experience in media, marketing and entertainment.

The panel will address the importance of successful branding in today’s business world and the basics of building, valuing and protecting a company brand in order to be more effective in the marketplace. The panel will also discuss the typical branding mistakes that all enterprises should avoid. Hancock will moderate the panel that includes: Michael Doherty, principal of Sherpa Resources LLC and former general manager of communications of Heinz North America; Kevin Rochlitz, vice president of sales and national partnerships for the Baltimore Ravens; and Haynes Hendrickson, senior vice president of Turnkey Sports & Entertainment. Doherty, Rochlitz and Hendrickson will share their experiences in generating and reinforcing brand emotion and creating brand properties that have longevity in the market.

WHAT:	Panel session "Branding: A Contact Sport"
WHEN:	Tuesday, January 29, 2008 at 11:00am to 12:15pm EDT
WHERE:	The Peabody Hotel, Continental Room, Memphis, Tenn.
WHO:	Jayne Hancock, CEO of JHG-Townsend

The National Sports Forum is the largest annual gathering of top team sports marketing, sales, promotions and event entertainment executives throughout the broad spectrum of teams and leagues in North America. The event is taking place on January 28-30 at The Peabody Hotel in Memphis, Tennessee. For more information, please go to: www.sports-forum.com/

About JHG-Townsend
San Diego-based JHG-Townsend represents a new model of marketing and public relations agency in a digital world. JHG-Townsend empowers businesses with strategies that are reality-based, forward-looking, and both business-to-business and consumer-focused. The group combines traditional communications with new media, such as Web-based services, digital public relations, interactive and mobile to create breakthrough marketing programs. From strategy to execution, from marketing research to evaluation, and from creative brainstorming to creative campaigns, JHG-Townsend offers a complete set of communications and marketing services to business clients in the following industries: technology, media and entertainment, sports and consumer marketing. JHG-Townsend clients include QUALCOMM, MediaFLO USA and MediaFLO Technologies, National University, Toshiba, Vidacare, Comcast, Continuous Computing, Sequoia Communications, Covario, Tessera Technologies and many more.

JHG-Townsend is here for business, here for their clients’ success. For more information, visit www.jhg.com or call 1.858.457.4888.