August 14, 2008 International Softball Federation forms link with JHG Inc. to develop BackSoftball Campaign social media strategy
Beijing, China(RUSHPRNEWS) 14th August 2008 – The International Softball Federation has joined forces with interactive, marketing, and public relations agency JHG Inc. to support the BackSoftball campaign to get the sport back into the Olympics in 2016.There are more than 8.4 million active softball participants worldwide and along with providing strategic media counsel and optimizing the ISF website, JHG has already created a donation portal at www.backsoftball.com to allow softball fans to show their support and strengthen the organization’s presence.
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