It’s all about the mix. Talent has come to JHG from a lot of different directions — technology, communications, media, PR, and art — but it’s the way we share these talents with each other that really makes us a team.
JHG Townsend has “Won the Gold” for our Toshiba Ad Campaign in the Best Advertising Campaign category of the 2008 Hermes Creative Awards. JHG Townsend’s work with TAEC started in early 2007, when they hired us to develop a full brand strategy and messaging platform for the Toshiba America Electronics Components (TAEC) division using our BrandTrack™ program. With the client’s brand strategy and identity firmly in place, we then launched print and online advertising campaigns across multiple product lines. Those ads have been successfully running for over 10 months.
With gas at $4 a gallon and rising, JHG-Townsend is taking a stand with a new program that can help employees reduce their gas bills — Virtual Fridays. From Memorial Day through Labor Day, our staff will have the option of working from home. Using high-speed internet, instant messaging software, cell phones and other new media techniques, we’ll stay connected and maintain our high level of service to clients. And we’ll save a few bucks, too, while reducing car emissions and freeway congestion.
Maybe your company should consider a “cubicle-release” program one day a week. Elizabeth Estes-Cooper, Exec. VP at JHG-Townsend, makes a good case for it in her latest video blog.
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To read the press release for JHG-Townsend’s new “green” program — Virtual Fridays — click here.
Think about your personal brand for a moment—is it aligned with the brand you want to be? In this vblog post, I explore personal branding and why it’s important. I also ask for examples of people who have great personal branding, and people who… don’t. Know anyone like that?
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In the small Midwestern town where I grew up, it wasn’t unusual for neighbors to gather on one another’s front porch to discuss the topics of the day. You can envision the scene… comfortable chairs, people gathered with their icy cold beverages and the conversation mostly revolving around the happenings of the community — the local football team, who was dating whom, the city council decisions — things that we all cared about due to shared interests and shared geography. Read the rest of this entry »
Before you read any further, take a minute to watch this video.
Does it look familiar? If so, count yourself as one of more than 9,000,000 people who have seen my wedding dance on YouTube. Or maybe you saw me on the Ellen DeGeneres Show, or Good Morning America, or a local San Diego news segment, or… you get the idea. Read the rest of this entry »