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Spikes in traffic, Facebook interaction, Tweets, and YouTube views!
The Challenge: Completely re-brand FLOTV.com and all social media properties, and provide social engagement strategies & execution
We recently had the opportunity to work closely with FLO TV, a wholly owned subsidiary of Qualcomm Incorporated, that was created with a single mission: to deliver a mobile entertainment experience unlike anything on the market today. They had recently developed [...] -
Discovering My Inner Geek
It never entered my mind that buried somewhere inside of me was a “geek” waiting to jump out—until yesterday. I was hired by JHG just three short months ago, with a long track record of marketing and client relations in the traditional side of media, having spent nine years in radio marketing and sales, but [...]
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WWDC 2010, Worth Every Minute
Going to WWDC is a pilgrimage that every Apple developer should make, and as a first-timer it was quite a spiritual experience.
On keynote Monday, I arrived just before 6am at Moscone West and found the line already wrapped around three-quarters of the building. Anticipation and excitement increased as the hours slowly passed. Finally at around [...] -
THE BUCKETS
I call it the bucket theory. It’s simple, it’s basic and it works. In the radio business, we used to categorize the listeners into buckets – P1’s, P2’s, and P3’s (I’m sure the radio industry still does). P1’s were the most loyal of all listeners. They would get up in [...]
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Engaging Your Alumni As Consumers
Welcome to “Millennial U”, a blog post series designed just for colleges
and universities. This series of blog posts was inspired by my many trips
around the country speaking to various universities, organizations, alumni
and athletic departments.
The blog series will be about lessons we’ve learned from our partnerships
with several universities – the highly successful experiences as well as
ones [...]
The Power of Social ... 
The 2009 JHG Jam ... 
Relationships of ... 
Deriving Inspiration 
The Power of Social ... 
THE BUCKETS 